The new prices are R1,500 more than the starting prices of the previous iPhone X in South Africa a year ago. It's not exactly "cheap" - the $749 asking price is the highest of any iPhone before the iPhone X launched a year ago - but it is a more affordable way to buy into the notch lifestyle, so Apple is reportedly bracing for runaway sales.
Apple unveiled three new iPhones this month, including its largest iPhone yet, the iPhone XS Max.
The iPhone XR's smaller, 6.1-inch screen - in comparison to the 6.5-inch stunner used on the iPhone XS Max - might also play a hand in reducing power consumption. In Singapore, those who were waiting overnight for the release of the iPhone XS and XS Max, were handed power banks by the China-based tech giant.More news: Jose Mourinho puts Manchester United improvement down to collective effort
Meanwhile, eyes are also focused on the upcoming iPhone XR, which was unveiled alongside the iPhone XS devices.
Apple introduced the more affordable variant of iPhone X- iPhone XR- which starts at Rs 76,900 (64GB variant) in India.
"I'll never let it (his iPhone) go", he said. Now, it's Huawei's turn to jump on the bandwagon with the iPhone XS launch. For comparison, the display on the iPad Mini, Apple's smallest tablet, is just 7.9 inches - only about 1.4 inches bigger than the iPhone XS Max screen.
The iPhone XS Max is said to have a larger cell at 3,174mAh, which is one of the largest we've ever seen on an iPhone product.More news: Trump on Kavanaugh: 'This is not a man who deserves this'
Cook thinks Facebook's Cambridge Analytica privacy scandal is so big that it warrants "well-crafted regulation". The excitement is so much that the Apple fans in Singapore stood in a queue in front of the Apple Store ahead of the latest iPhones launch.
The iPhone XS retails for Rs 99,900 (64GB), Rs 1,14,900 (256GB) and Rs 1,34,900 (512GB), while the iPhone XS Max retails for Rs 1,09,900 (64GB), Rs 1,24,900 (256GB) and Rs 1,44,900 (512GB).
A slight notch above the iPhone X.More news: Meghan Markle's Mom Crashed Her First Solo Royal Event