Of the top 25 most valuable programs, 10 teams from the SEC, while the Big Ten placing seven teams on the list. That year and this six prior, the Longhorns ranked first. On average, that's $20 million more in profit than UT made over the same time frame, and $15 million more in revenue.
Texas A&M signed coach Jimbo Fisher to a 10-year, $75 million contract during the offseason, and paying that apparently won't be too hard. OU football averaged $118 million in revenue annually over that three-year period.More news: BMW Motorrad creates autonomous BMW R 1200 GS
Forbes says that not only tops the Longhorns; it leaves them in the dust. The football program also earned $31 million from licensing, royalties and advertising deals.
In December, Texas A&M lured coach Jimbo Fisher from Florida State with a 10-year, $75 million fully guaranteed contract.
The Oregon Ducks were ranked 12th with revenues of $92 million and a profit of $54 million. A&M devoted $119 million of that money to its football program, Forbes reported.More news: Hurricane Hunters flying into Florence as it heads for the Carolinas
Their 2012 move to the Southeastern Conference didn't hurt either, as the league shelled out another $41 million to each member school.
Of course, neither A&M nor UT have been particularly good lately, combining for 56 wins and 50 losses since 2014.More news: Joe Mixon to Undergo Knee Procedure, Will Miss 2 Weeks