YOKOHAMA, Japan, (Reuters) - Japan's Nissan Motor Co has signed U.S. Open champion Naomi Osaka as its next brand ambassador, the automaker said on Thursday, tapping the tennis star's youth, drive and Japanese roots to appeal to younger customers.
As backlash mounts over an umpire's sexist treatment of Serena Williams at the U.S. Open final - a match that she eventually lost after being penalized three times, including for a coaching violation she wholeheartedly disputed - tennis umpires are reportedly considering refusing to officiate her matches.
"I have definitely been thinking about if little kids were watching and they wanted to play tennis too", she said.
Ramos is deemed one of the more experienced umpires in the game with nearly 30 years of experience but for overseeing the Grand Slam final he received a fee of just £370 - a standard daily rate.More news: Mac Miller Death Details, Dead for Hours, Drug Overdose
She also moved to excuse Williams' behaviour during an interview with ESPN the following day when she suggested Williams would not have expected her outburst towards Ramos to have been captured on live TV.
To the backdrop of all of this, The Telegraph have published an analysis of fines from all Grand Slam events since 1998, in order to ascertain whether female payers are treated more harshly than their male counterparts.
"Still, despite the threats, Ings did not think that the judges would rise up and boycott Williams" future matches.
'It is important to remember that Mr. Ramos undertook his duties as an official according to the relevant rule book and acted at all times with professionalism and integrity'.
The 23-time grand slam champion vehemently denied that accusation and, after smashing her racket having been broken in the second set, was docked a point by Ramos.More news: Roxanne Pallett will return to TV on 'Celebrity Coach Trip' revival
"I think the umpire did what was within his rights", Murray told BBC Sport.
"I'm very excited and I know everyone's very excited that the Olympics are going to be held in Tokyo", she said.
Ramos has since spoken out about the backlash via Portugal's Tribuna Expresso. "It's a delicate situation, but a la carte arbitration does not exist". But Powell tells Marketing Daily he thinks it is likely: "Brands are smart to share their core values with their consumers", he says.
"You're stressing me out", Osaka quipped, somewhat sheepishly.More news: Landslide crashes on to tourist beach on Zante