A general view shows the beach Navagio following a rockfall, in the island of Zakynthos, Greece September 13, 2018.
Navagio is one of Greece's most popular beaches, taking its name from the remains of a cargo ship that was wrecked there almost 40 years ago.
At least one tourist was injured following a rockfall on Zante's famous Navagio beach, Greek coastguard and police officials said.More news: This is the one royal rule Meghan Markle really doesn't understand
Video footage of the terrifying moment showed the rock from the limestone cliff face split and plummet to the shore, sending waves crashing over tourists. The fire department said it had sent 18 rescuers accompanied by a sniffer dog, while a further nine-person crew was heading to the site by helicopter.
Among those injured was a 34-year-old woman from the Czech Republic, who suffered a fractured vertebra.
The whole beach is surrounded by steep cliffs and can only be reached by boat. (Supplied) Small boats at the beach were capsized as a result of the fall sparking big waves.More news: Dairy consumption linked to lower rates of cardiovascular disease
Another six people, including two children, had received treatment for minor injuries, a hospital official in Zakynthos told Reuters.
Lynette Bridges, 58, said her tour boat had just pulled up on Zante's Shipwreck Beach when an enormous sheet of stone crashed into the sea, capsizing boats and flooding the crowded sands.More news: Pope Francis Summons Bishops for Sex Abuse Summit