Erik Nesson, an associate economics professor at Ball State University, said the will have to tread carefully in its crackdown because restricting the use of e-cigarettes could cause adolescents to flock to traditional tobacco cigarettes. And it highlighted e-cigarettes' role as a way for adult smokers to transition off cigarettes.
HHS Secretary Alex Azar on Hurricane Florence and the FDA considering a ban of all flavored e-cigarettes. Although these products were the subject of the agency's action in May, they are no longer being sold with the offending label no advertised by the companies that received the letters in May.
In April the agency launched a Youth Tobacco Prevention Plan, created to address some of the known public health risks, such as flavors, that contribute to adolescent use of e-cigarettes. The premise of such threats is that the interests of adults who might want to switch from smoking to a far less hazardous form of nicotine consumption should be sacrificed for the sake of curtailing e-cigarette use by minors, which is already illegal.
FDA Commissioner Scott Gottlieb on Wednesday said there are "clear signs" that the use of electronic cigarettes by young people has reached "epidemic proportions" and that the agency's strategy for dealing with the issue must be adjusted in response.
Altria Group and British American Tobacco have gained the most intraday since 2008, rising as much as 7.7 percent and 6.9 percent, respectively.More news: Trump denies 3,000 Puerto Ricans died due to Hurricane Maria, blames Democrats
Beyond that, vaping research and development is actually costing tobacco companies as they attempt to gain market share in the burgeoning industry, Lavery said.
However, there is little consensus about how to regulate the industry.
Ultimately, such a move could push Big Tobacco back into the lead in the e-cig market, analysts said Wednesday. "Juul is a product for adult smokers". Under regulations finalized in 2016, manufacturers of e-cigarettes and liquid nicotine products that fuel the devices were supposed to file applications to the FDA by August of this year.
On Wednesday, Gottlieb put manufacturers on notice that the agency's balancing act will lean more heavily on preventing youth addiction.
Manufacturers offer and market e-cigarette flavours that appeal to minors.More news: Marcus Rashford 'to fight for Manchester United place'
Gottlieb said the agency could also target "cartridge-based products" such as the USB-sized Juul, which is favored by teens and sold in convenience stores.
Despite the fact that they can not legally be sold to anyone under 18, e-cigarettes - hand-held vaporizers that create aerosols from liquids typically packed with nicotine and other chemicals, often including flavorings - are now the most popular tobacco product among high school students, recent federal data shows. "We are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people".
The action is part of the FDA's Youth Tobacco Prevention Plan announced in April.
"Let me be clear: Everything is on the table, including all our civil and criminal enforcement tools", Gottlieb said in a speech at FDA headquarters in Washington, D.C.
In April the agency launched a Youth Tobacco Prevention Opinion, created to take care of some of the crucial identified public successfully being dangers, equivalent to flavors, that make contributions to adolescent employ of e-cigarettes. It included plans to reduce nicotine in conventional cigarettes to nonaddictive levels.More news: HRW accuses China of conducting 'human rights violations' against Muslims
Collectively, the five industry leaders command more than 97% of the US market for e-cigarettes, and Gottlieb took them to task for their response to concerns expressed earlier by the FDA about underage marketing and sales. A primary concern for health experts is that kids will become addicted to nicotine and graduate to traditional cigarettes, putting them at risk for lung cancer.