"It's acutely aware that customers are holding onto their iPhones longer than ever, but by increasing prices and selling services such as Apple Music, apps and iCloud storage the company can keep revenue flowing in during the lifetime of a device".
Speaking of which, let's talk about the not-so-headline-grabbing iPhone XR.
On the other hand, the iPhone X presently retails in India for Rs 96,800 for the 256GB version and its successor, the iPhone XS starts at a massive Rs 99,900 for just the 64GB model, thereby just in touching distance of the Rs 1 lakh mark.
You'll be able to preorder the iPhone here.More news: Check out the official iPhone XS, XS Max and XR promo videos
Pre-orders are open for business on 14 September and then the phones officially go on sale and start getting delivered on 21 September.
The flying elephant of the new lot is the iPhone Xs Max, which sounds like it could be a new flavor of Mountain Dew, or perhaps an extreme sport.
Now onto what is sure to be seen as the budget version of the Xs series, the iPhone XR, which also features an edge-to-edge display but uses much cheaper LCD technology.
Buying on contract makes that less painful, but if you can afford the outright price, a month-to-month SIM will generally offer higher data allowances. Note though that the iPhone Xs handsets are fashioned from stainless steel, while the iPhone Xr sticks with aluminium.
Speaking of the screens, the resolutions are different: 2,436 x 1,125 pixels for the iPhone Xs (458 pixels-per-inch), 2,688 x 1,242 pixels for the iPhone Xs Max (458 ppi), and 1,792 x 828 pixels for the iPhone Xr (326 ppi).More news: Dubuque native testifies on behalf of Trump's Supreme Court pick
The watch will be available in 3 aluminum finishes: silver, gold, space gray. "The smartphone's base model starts at $749, and comes in six surprisingly vibrant colors - white, black, blue, yellow, coral, and the oddly-named "(PRODUCT) RED". And it has the same A12 Bionic processor inside, so will support all the same new features. Apple's dual SIM solution, in the U.S., would enable someone to use AT&T, Verizon, or T-Mobile (but not Sprint) as their primary carrier while using any carrier that offers a SIM card as the secondary carrier. What's new is that Apple filled out the "forehead" and "chin" area with screen, giving you the whopping 6.5 inches. On the front side, it features a 7 megapixel RGB camera as a well as an infrared camera used for Face ID.
The iPhone XS and larger XS Max are Apple's latest flagship devices.
In terms of raw performance at least, these three phones should be very similar, running as they do on the same chipset.
"Now you can take an ECG any time, anywhere, right from the wrist".
As befits the hype, glitz and glamor of an Apple launch, the company revealed the details of its new smartphone models and a new smartwatch in Cupertino on Wednesday. Furthermore, the Xr model lacks 3D Touch, but instead, incorporates a "Haptic Touch", which Apple is marketing, as a long-press is accompanied with haptic feedback. Confused? So are we, a little.More news: Apple's cheaper iPhone XR rocks bright colours