Powerade, Coca-Cola's sorry attempt to replicate the real 'Rade, has just 17.5% market share.
According to a press release, BodyArmor will continue to operate as an independent company, but Coke will be allowed to increase its ownership in the future, subject to defined terms.
This is the second time Repole has sold a company to Coca-Cola.More news: Kerala Floods worsen, death toll increases to 67
BodyArmor will be "a strong offering to our system alongside our already powerful hydration portfolio as we accelerate our position as a total beverage company", said Coca-Cola North America President Jim Dinkins.
From fitness festivals to customizing Gatorade drinks, Brett O'Brien talks about the brand's future. According to data from Nielsen, BodyArmor sales were up 110.6 percent across all channels during a four-week period ending on July 14. The brand also has endorsement deals with baseball player Mike Trout and another National Basketball Association star, James Harden.More news: YouTube Pulls 'The Nun' Ad Because It Was Too Scary
BodyArmor, which markets itself as a healthier alternative to Gatorade, is projected to surpass $400 million in sales this year.
Bryant is the fourth-largest investor in BodyArmor, and one of several other athletes who possess equity, including NBA Most Valuable Player James Harden, golfer Dustin Johnson, and Indianapolis Colts quarterback Andrew Luck.More news: Roquan Smith nearing a contract agreement with the Bears