Facebook has 348 million users in the Indian sub-continent, while figures provided by La Liga show a rise of 2.2 million users in the league's social network platforms in the previous year. Facebook has some 350 million subscribers in the subcontinent, including 270 million in India.
The financial terms of the agreement were not disclosed, but according to Spanish media, Facebook will pay $90 million for the broadcasting rights. The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on 26 December as part of a three-year deal.
La Liga is the men's professional football division in the Spanish football league.
To the list of countries that will be able to watch 380 matches of the League, which included India, Bangladesh, Bhutan, Nepal, Maldives, Afghanistan, Pakistan, and Sri Lanka.More news: Kobe Bryant turns $6 million sports drink investment into $200 million
In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will also be offered.
The three-season deal commences with the 2018/19 campaign kicking off on August 17.
Facebook users will be able to watch the matches of the championship of Spain on football.
La Liga President Javier Tebas hailed the agreement: "We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action". For major matches, viewers in the region will be treated to interactive studio coverage hosted by one of the subcontinent's faces of football, Joe Morrison.More news: Kremlin says groundless for United States to depict Russian Federation as threat
Peter Hutton, Facebook's Director of Global Live Sports explained the deal with La Liga is an experiment.
Facebook has scored the rights to Spanish soccer league La Liga in India and will make the games available for free via its social media platform.
The deal comes as a growing number of football matches are being streamed live, reducing the dependence on satellite television for viewers.More news: Lindsay Whalen to retire from WNBA