(MCD) is giving away one McGold Card away in a contest that assures the victor "free food for life". In a campaign to increase the use of its mobile app, McDonald's has announced that every time one of its customers orders food using the app, they will be entered into a drawing to win a McGold Card. The contest starts Friday and ends August 24.
While this may seem like an incredible deal, the entire "lifetime supply" of food is valued at $52,350.00, and the real kicker is that it is all going towards McDonald's fast food.
The fast-food giant launched its mobile app in 2015, then added mobile ordering and payment features past year. The obvious answer is with a McGold Card in one hand and a free Happy Meal in the other.More news: Ronaldo nets first Juventus goal in friendly against B team
In the past, the mayor of St. Louis, Missouri was awarded the first McGold Card at the ceremony introducing the Gateway Arch. McDonald's officially confirmed that the card exists and only a handful of people have ever gotten their hands on one. But this contest brings forth the opportunity of the rest of us non-multi billionaires to own one.
McDonald's is hosting a new contest that will reward lucky winners with the McGold Card.
Rob Frankel, a Los Angeles-based branding strategy expert, tells CNBC that he's not impressed.More news: 3.3-Inch Palm Smartphone Heading to Verizon
To enter, download the McDonald's mobile ordering app and order a meal. The card is actually a gold plated phone case that will be awarded to the competition's victor. "I don't think it's going to do anything to encourage the app usage". Each time they use Mobile Order & Pay to order, they will gain another entry.
Those who want to bypass the app can send an email entry to firstname.lastname@example.org with the subject as the date the email is sent, and the entrant's first and last name in the body of the email.
Learn more about the contest at www.mcdonalds.com/MobileMcGoldCard. You'll get an email with a game play, which will take you back to the contest website.More news: Fox’s Laura Ingraham: I wasn’t talking about race