At the launch, Ikea India CEO Peter Betzel said: "We are not opening a store, we're opening a country". "With a huge crowd from across the city thronging the store in the evening, the IKEA staff found it a bit challenging to regulate the entry.There were also a few tense moments when some people tried breaking queues", store manager John Achillea said. Its officials on Wednesday said they plan to approach the government with revised investment figures.
The company now revised the number of stores to 40 across all formats. Reports say that the traffic jam was so huge that IKEA employees had to assist the customers and guiding them about the traffic situation.More news: Indonesian Presidential Candidacies are Now Official
Indian shoppers aren't used to assembling their furniture themselves, so Ikea is offering to deliver items and install them at people's homes, if they live nearby enough. 950 employees will accommodate an expected 7 million visitors per year in a store that - compliant with the Swedish chain's quest for sustainability - features solar panels, LED lighting, water treatment stations and modern waste management systems.
"We have changed quite a lot for India. We have every product under one roof, so whether you are looking for a sofa, bed, children's furniture, or home accessories for every room, it's all under one roof".More news: Maryland coach DJ Durkin placed on leave by administration as investigation begins
This is something Mr. Brodin had highlighted during an event at the store on Wednesday and sought to underscore the need for the IKEA to become accessible to more people in the country. The IKEA restaurant will offer 50 per cent Swedish specialities like salmon and chicken and vegetarian meatballs and 50 per cent local delicacies like biryani, samosas, dal makhni in the case of Hyderabad. Harping on affordability to attract Indian customers, IKEA has priced over 1,000 products under Rs 200. It developed products for local needs including masala boxes, pressure cookers, tawas, idli makers, colourful sheets and mattresses made with coconut fibre centre.
Ikea plans to open outlets in the financial capital Mumbai next year, followed by Bangalore and New Delhi, in a strategy that it hopes will help secure a share of India's estimated $40bn home goods market.More news: Is the US-Turkey crisis beyond repair? | USA
Differences between Hyderabad and the furniture giant's 355 outlets elsewhere will include a 1,000-seater restaurant, which is its biggest worldwide.