Local consumers were also disappointed when their USA accounts were blocked as of 1 July, forcing them to use the Australian version. However, Amazon retail's arrival in Australia late past year proved underwhelming, with many consumers reporting the online retailer as worse than expected according to fresh research undertaken by Starcom. Various industry experts have forecast almost $3.5 billion in GMV for Amazon through Prime Day 2018, which presents a strong investing case considering the strong fundamentals. The top three songs streamed on Prime Day were Dilbar from Satyamev Jayate, Tareefan from Veere Di Wedding and the Dhadak title track.
John Gillan, managing director for the United Kingdom and Northern Europe, Criteo, said: "Now in its fourth year, Amazon Prime Day is continuing to produce a halo effect for the wider retail community here in the UK".
Deal Stripe find the best Prime Day deals for shoppers by tracking the prices of popular consumer products on Amazon.More news: PM to say Brexit plan will deliver for Northern Ireland
Amazon didn't say how much people spent in all. Moreover, the growing demand for convenience and the desire to stay updated with the latest trends has been driving consumer spending to record levels, a major plus point for e-tailers like Amazon. "All told, revenue for the company rose 31% last year, and analysts expect another 34% growth this year thanks to the growth of its marketplaces, AWS, and Whole Foods stores", saidLeo Sun from Motley Fool.
Amazon kept shoppers on their site and away from competing retailers.
Prime Day also put the spotlight on small and medium-sized businesses that sell on Amazon's platform. We're seeing Amazon continue to recognize this changing dynamic as it further blurs the line between online and offline commerce offerings.More news: Trump thanks Novartis, Pfizer for not raising drug prices
Electronics have always been the area with the deepest discounts and the most sales on Prime Day.
Episerver director of product strategy, personalisation, campaign and analytics, Jeff Cheal, said Amazon has set the standard customers have come to expect from a seamless and convenient shopping experience.
Amazon Prime's Singapore customers ordered "more items than ever before" during Prime Day - surpassing Cyber Monday, Black Friday and the launch of Prime Now in July 2017 when comparing the same 36-hour period, Amazon said. The real benefit to Amazon is through the promotion of its brands and membership program.More news: World stocks hit month peak; dollar firms to three-week high