Norfolk has become the first place in the United Kingdom to test new mobile phone detection technology.
It doesn't monitor data connections though, so won't actually set the warning signs off if you're simply checking notifications or your phone's using a rare bit of 4G to update 53 apps you never use, and it won't shame drivers by capturing their number plates either - it only illuminates the no-mobiles roadside sign. They respond by flashing up a phone symbol with a red line through it. "We are delighted to have been able to partner with Westcotec to trial the new technology across Norfolk".
The system will initially be used at sites in Attleborough, Holt, Norwich and Toftwood. It can detect when a phone is being used in a hands-free system or via Bluetooth, in which case the sign won't be triggered.More news: Ban on import of Israeli goods moves step closer
"The aim of the technology is to remind drivers of the law and to get off their phones", Chris Spinks of Westcotec's Sales and Marketing team says in a press release.
The system was developed by Westcotec, a Norfolk-based road traffic technology company.
The technology can not log number plates or be used to catch offenders yet, but these advancements are being considered for the future and it is hoped the current system will act as a deterrent.More news: Stormy Daniels's strip club charges are dropped hours after arrest
Iain Temperton, team manager for road safety at the county council, described it as "cutting-edge technology" which would be used as an "educational tool" throughout Norfolk to try and tackle the problem.
If it proves successful in Norfolk, the phone-detecting road signs may be rolled out across the country. "Using a phone at the wheel is one of the fatal four road offenses which can have devastating consequences if it causes a fatal or serious collision".
"We will be using the information provided by Norfolk County Council's road safety team to help us target drivers in the future but the message is simple - leave your phone alone whilst you're behind the wheel".More news: Best tweets: 'Savage, classless Chelsea didn't even thank Antonio Conte'
"Any scheme which prevents this kind of behaviour is welcomed".