Fifa is keen on cracking down on broadcasters cutting to the crowd and zooming in on young female fans at major tournaments, including the ongoing World Cup in Russian Federation in its efforts to curb sexism in football.
Meanwhile FIFA's head of sustainability and diversity, Federico Addiechi, defended differing sanctions, such as 70,000 Swiss francs (70,000 dollars) for Croatia not using official drinks during a match and 10,000 francs for Mexico due to their fans' homophobic chanting.
"We have done it with individual broadcasters".More news: Crowning glory for Netflix with Emmy nomination success
The World Cup has been marred by an estimated 300 cases of sexism on the streets tarnishing an otherwise positive tournament, the head of an anti-discrimination group said on Tuesday.
Before the tournament began there were concerns that the biggest issues for Russian Federation 2018 would be homophobia and racism but sexism has proven to be the most prevalent problem.
Several Russian women have also been accosted by fans attending the tournament.More news: Fiat workers 'to strike over Cristiano Ronaldo signing'
Instead, soccer's treatment of female media workers and fans provoked debate.
"There are many interesting stories to tell about the World Cup and we acknowledge this was not one of them", it said.
He said Federation Internationale de Football Association has been working with Russian police to identify fans who have assaulted female reporters.More news: United Kingdom parliament suspends proceedings as Brexit white paper announcement descends into chaos
Ruby Mae gets the beers in while England play Croatia in the world cup semi-final at the Luzhniki Stadium, Moscow. Photo agency Getty Images recently came under fire after it published a photo gallery of "the hottest fans at the World Cup". In what can be called as objectification, young and attractive women have often found screen time, evoking responses from the broadcasters as well as fans.