Duplex could be used to handle "simple and repetitive customer calls while humans step in when the conversations get more complicated", according to the report.
Of course, this does not rule out a wider availability for Duplex in the future, especially as Amazon now offers Alexa for Business, while Google in the past has made other technologies available to Cloud customers.
The Information report, coupled with a flurry of media coveragewhen Google let reporters test the technology, shows Google's confidence in the new technology as a potential offering to surpass its cloud competitors selling AI tools.More news: First Look at The Walking Dead Season 9 Ahead of SDCC Panel
We're now focused on consumer use cases for the Duplex technology and we aren't testing Duplex with any enterprise clients.
"It's important that we get the experience right, and we're taking a slow and measured approach as we incorporate learnings and feedback from our tests".
Of course, as the market expands, so will the competition, and Google isn't the only major tech firm that sees opportunity in entering call centres.
This report comes during a time when the cloud-based customer call-center industry is increasingly growing one that raked in $6.8 billion previous year with no signs of slowing down. This service offered by Google Cloud uses the core speech recognition technology used by Search and Assistant.
According to The Information, one "large insurance company" is already testing, but it's still in "early stages" and months from going live. Most companies already outsource the work to countries where they can pay paltry wages in order to keep the expenses related to customer service down, and AI would likely cut those costs even more.More news: News President Trump Mocks #MeToo Movement During Rally
Historically, one of the biggest obstacles to eliminating the human aspect of customer call interactions is the fact that the AI kinda sucks to deal with. It wasn't immediately clear during those first demo calls that people knew it was a robot they were talking to on the other end of the line.
There is precedent for Google making Duplex available to third-parties.
For those who came in late, AI Duplex anxious a lot of people because it was created to sound human.
At its annual developer conference in May, Google CEO Sundar Pichai introduced Duplex and demonstrated how the AI system could book an appointment at a salon and a table at a restaurant.More news: Netflix is killing off user reviews