"Our mission for more than two decades has been to keep you informed in an easily accessible, comprehensive, and trustworthy way", Rob Bennett, editor in chief of Microsoft News, wrote in a blog post.
A couple of days ago, The Microsoft News app was released as an update for the pre-existing MSN News app on iOS, and a similar update is available on Android today. To that end, signing in with your Microsoft account syncs your news preferences across all the devices you're logged in on. It's effectively a rebrand of the company's existing MSN News app.More news: Mars opposition: Red Planet set for fantastic close encounter with Earth
However, Microsoft News is a continuation of MSN.com.
Along with the darkness, Microsoft News lets you configure breaking news alerts, create a more personalized experience, enjoy widgets, and continuous reading "for a smooth content experience". This includes USA Today, The New York Times, FOX News, The Washington Post, The Guardian, Le Monde, Die Welt, El País, BBC News, Kyodo News, etc. Microsoft is launching new apps for Android and iOS to accompany the new brand, too.More news: In reversal, Trump signs order stopping family separation at United States borders
What's interesting also with this re-launch is that Microsoft is putting emphasis on "a free, well-funded press" and sharing that they are partnering with more than 3,000 publications and brands in major global markets. If you have used the MSN News apps before, the experience will feel incredibly similar.
According to Microsoft, more than 100,000 pieces of content are submitted to the Microsoft News engine, which is then processed by AI to determine the contents freshness, category, topic type, photos to pair with the content, and potential popularity.More news: Summer solstice: Thousands gather at Stonehenge for longest day
Microsoft stated that as part of this program they have paid more than $600 million to publishers in the past four years through this advertising revenue share.