The "p' is being changed to "b" to promote the chain's burger menu - and no, the pancakes won't go away".
The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. For a short period of time, IHOP, the legendary house of pancakes is transforming itself into the house of burgers.More news: British PM fends off Brexit parliamentary defeat
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It was a marketing strategy and publicity stunt combined on the part of IHOP. "They came back with the idea of IHOb".
But one man's unique marketing campaign is another's to hijack. International House of Burgers! The chain, which serves pancakes for breakfast, changed its name on its social media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers. And you have to give it to them, it's working.
"Let the record show that the original IHOP/IHOb tweet was liked 21,000 times in around seven hours, while the Wendy's reply got more than 96,000 likes in roughly half that time", reports NPR's Bill Chappell. The company wanted to capture the strong market that lies between the day and early evening while keeping a hold of its following during breakfast hours, per NPR. ASAP, ' another simply replied, 'ASAB, ' Chappell continues.More news: Stranger Things Game from Telltale in Development