IHOP revealed Monday it's more than just the International House of Pancakes.
Wendy's wasn't done after that. "Like that, but our cheeseburgers are still better".
The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.
Meanwhile A&W chose to jokingly change turn their logo upside down too saying "we don't know what it means either". Why would they change their name and switch up their favorite product line-pancakes?More news: Facing off with Trump, Trudeau dons the cape of 'Captain Canada'
"Dear Internet, we abbreciate your batience", the company said on Monday.
IHOP/IHOb responded to the move with "imitation is the sincerest form of flattery".
Wendy's had the most fun with the announcement.
But not all burger chains are willing to embrace the flip.
Others called the name change "bizarre" and "a nightmare".More news: Trump arrives late to G7, reschedules Macron meeting
That's actually too bad because it's an awesome name.
The major change has fans not only questioning what's going on in the world of food, but also the state of the country. Netflix joked, "brb changing my name to Netflib". Others pegged the "burgers" gimmick in advance as well.
"Right now, there is not a defined time for how long we'll use the IHOb name", spokeswoman Stephanie Peterson said in an email, calling it a "tongue-in-cheek" name change.
Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".More news: Kylie Jenner removes all photos of daughter Stormi's face from Instagram