Starbucks already planned to close all of its more than 8,000 US stores on the afternoon of May 29 to conduct racial bias training for employees after an April incident in which employees called police on two black men who were waiting for a business associate, asked to use the bathroom, and were told bathrooms were only for paying customers, USA Today reported.
The customer has alleged he was handed a coffee with the word "beaner" printed on its label instead of his name, Peter, at a Starbucks location in La Cañada Flintridge, California, a friend told CBS2 News.
"It's an offensive word used towards Latinos", he told the station.More news: Today May 16 IQ Enhanced Core Bond US ETF (AGGE) Increases 0.05%
Pedro does not believe the slur could have been written by accident because the barista called his name once his order was ready. "I did not accept it because it's like an insult to everyone, that they want to buy you with a $50 card", he said.
This time around, Starbucks management responded saying, "This is not the welcoming experience we aim to provide, and we have reached out to this customer to apologize and make this right". "We asked for his forgiveness and we are working to correct this".
"After the April 12 incident, Starbucks vowed to "take actions" to fix and reaffirm our values and vision for the kind of company we want to be".More news: Black Panther, Avengers help boost Cineworld revenues
"I'm disappointed in Starbucks", one customer told the station. What can I tell you? "It's sad to hear that, to be honest".
Starbucks has come under fire after a video went viral in May of police arresting black people sitting in a Philadelphia restaurant.
It is unclear what actions will be taken to address the recent allegations of racism at its La Cañada Flintridge location.More news: Mets' Cespedes sidelined with hip strain
Pedro said he was scheduled to meet with the location's manager on Thursday and hopes that Starbucks would punish the worker who printed the slur.