Neither Amazon nor Google are present on the Chinese market, which saw strong growth in the quarter, explaining the decline in their global market shares. That's way behind the 4 million Amazon's Echo sales and the 2.4 million orders for Google Home. As you can see from the table below it pretty much owned the smart speaker market a year ago, but the situation is very different today.
Apple is off to a slow start in the smart speaker wars, according to newly released data from research firm Strategy Analytics. That's up 278 percent over the same quarter of 2017, showing increasing consumer interest but still reflecting a small, niche market.
Overall, the smart speaker market had a strong first quarter with 9.2 million units sold worldwide during the period.More news: What Is 'Google One' And Do You Need To Care?
While the news that Amazon and Google are clear market leaders in the field, the fact that Apple is falling behind Alibaba could be a cause for concern for the tech innovator.
Google sold 2.4m Home devices, giving it a 26.5 per cent market share in growing from just 0.3m shipments the year prior.
Amazon and Google together accounted for 70 percent of the global market in Q1, down from 84 percent in the previous quarter and 94 percent year-on-year. In particular, China's Alibaba took third spot with 700,000 sales and Xiaomi fifth with 200,000. The company has largely dominated the smart speaker industry, but is now facing increased competition from Apple, Google, and Xiaomi. Now, a new report claims that Google is slowly catching up to Alexa while Apple lands far behind the rest of the pack...More news: Cash-stuffed designer bags seized raids on Malaysia's ex-PM
With 43.6 per cent market share, Amazon shipped an impressive four million smart speakers during the quarter though its global market share almost halved from the same period in 2017.
"We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen", Strategy Analytics vice president David Mercer said in a statement.More news: Prince Charles to walk Meghan Markle down the aisle