Amazon, which purchased Whole Foods previous year, is offering its Prime members an additional 10% off sale items when they shop at Whole Foods.
Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S.
"I think this is one of the most important launches we've had for Prime since Prime Video", Cem Sibay, vice president of Amazon Prime, said in an interview. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores.More news: Samsung introduces new colours for the Galaxy S9 and S9+
Sustainably sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. "Ours vision is thatevery day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".
Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.
Discounts for Prime members will work through the Whole Foods Market app. Amazon says Prime members will sign into the app using their Amazon accounts, and then scan the "Prime Code" inside the app when they check out at Whole Foods.More news: NC Representative calls teachers "thugs" ahead of May 16 rally
The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program.
The system will give Amazon enormous perception into its Whole Foods shoppers. Eligible Prime members also receive 5% back on Whole Foods purchases when using the Amazon Prime Visa card. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm.
Amazon has already fiddled with prices at Whole Foods to refashion its image as wallet-busting seller of healthy foods.More news: The Honor 10 is practically just a cheaper Huawei P20
The 28 Whole Foods locations in the Sunshine State are rolling out Prime discounts on Wednesday.