Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com. The new range at Best Buy expands its distribution and adds to the existing Fire TV range of set-top boxes and dongles.More news: Taxpayers get an extra day to file their taxes
The new products incorporate Amazon's Fire TV platform, without the need for an additional Fire TV Stick or 4K Fire TV. In a joint announcement, Amazon and Best Buy unveiled plans for an Amazon Fire TV Edition. Built-in apps will give you access to popular services including Prime Video (of course), Netflix, Hulu, HBO, and PlayStation Vue (among others).
The companies have worked together in the past, with Best Buy selling Amazon's Kindle and Alexa products, but as Bezos noted in a press release, this takes their partnership to "a new level". The products will be available in the United States and Canada starting this summer. Like the smart TVs from Element, the new Insignia and Toshiba counterparts will run Amazon's FireOS and will have full Alexa integration (courtesy of an Alexa voice remote). Owners of an Amazon Echo device will also be able to use Alexa voice control hands-free.More news: Mo Farah eyes British record at London Marathon
The partnership with Amazon is an example of Best Buy's unique role in working with the world's foremost technology companies, helping to commercialize their innovations and bring them to life for the consumer.
The two retailers, which are usually considered rivals in the electronics space, will collaborate to sell Amazon Fire-enabled TVs. "We could not have a better partner in this endeavor". The company is also acknowledging that for many shoppers looking to buy a television, seeing a set's picture quality for themselves inside a store before buying is critically important. The first models will appear over the summer and be introduced gradually over the new few years.More news: Corning Incorporated (GLW) Expected to Announce Quarterly Sales of $2.50 Billion