With Facebook now under scrutiny by the US Senate, social network sites like Pegimane are setting themselves up with users' privacy in mind.
"Going forward, we're going to address this by verifying the identity of every single advertiser who's running political or issue-oriented ads to make it so that foreign actors or people trying to spoof their identity or say that they're someone that they're not can not run political ads or run large pages", said Zuckerberg during his Congressional testimony.
"It also gets cookies, which are identifiers that websites use to know if you've visited before". Facebook is embroiled in controversy over how the company handles the sensitive information it collects from its 2 billion users.
Many companies offer these types of services and, like Facebook, they also get information from the apps and sites that use them.
The figure for 2016 was also more than double what was spent on the next highest personal security bill for a CEO in the Fortune 100, according to an analysis by the executive compensation and research firm Equilar (companies have not all filed their figures yet for 2017). "This can help with things like saving items in your shopping cart", Baser explained. With Facebook Analytics, websites and apps can better understand how its audience make use of their services.More news: Southampton 2 Chelsea 3: Two-goal substitute Giroud inspires turnaround
How does Facebook use the data?
Companies like Facebook and Twitter have attempted to self-regulate political ads on their platforms, introducing new transparency measures.
During the 10-hour long testimony last week, Facebook has disclosed the amount it spends on Mark Zuckerberg's security and travel among other expenses.
Zuckerberg says Facebook "failed" to protect people's information following the use by Cambridge Analytica of data scraped from 87 million Facebook users to target political ads ahead of the 2016 United States presidential election.
There are three main ways in which Facebook uses the information it gets from other websites and apps.More news: WoodTrust Financial Corp Acquires Shares of 47409 Microsoft Co. (MSFT)
Facebook is now under scrutiny for whether they sell users' data on to third parties.
He also claimed that the information received from websites and apps was also used to help protect the security of Facebook. "For example, receiving data about the sites a particular browser has visited can help us identify bad actors", he posted.
"Providing our services to these sites or apps; improving safety and security on Facebook; and enhancing our own products and services", Baser said.
"One of those being that everyone globally on their Facebook page will see an alert leading them to the apps setting where they can review the apps they have allowed to access their data".
Above the link, users who may have been affected by the data scandal will see the message: "We have banned the website 'This is Your Digital Life, ' which one of your friends used Facebook to log into".More news: Goldman Sachs ActiveBeta Europe Eq ETF (GSEU) Rises 0.48% for April 16