Now, though, a report claims Apple will be putting the newly acquired Texture to work, using it to integrate a premium news and magazine subscription service into Apple News. Texture offers over 200 magazines for a $9.99/month subscription.
Which makes sense when you think about it. Apple already makes a decent slice of cash by selling music and video on iTunes, alongside subscriptions for Apple Music, so it makes sense that it would want to expand that to other areas.
Apple has been looking for revenue from services to complement its device sales for years, which is why the success of Apple Music has been such a boon for the company.More news: Set List: Eminem @ Coachella With 50 Cent, Dr. Dre
Apple used to have an app called Newsstand that combined several magazines and newspapers, but the publications were only provided on an individual subscription basis.
A paid news subscription service would beef out Apple's services offering, which also includes storage through iCloud and music streaming through Apple Music. Altering the balance in favor of more subscription-based content could transform Apple News from a library- or RSS-like aggregator into more of a store.
Since acquiring Texture, Apple has reportedly parted ways with 20 of Texture's 100 employees.More news: Inside Gwyneth Paltrow's Engagement Party
Apple will likely carefully curate the partner organizations for its news service.
Apple bought Texture last month.
There will be some sort of revenue split between Apple and the publishers who will be featured in the service, but there's no details on that.More news: Critically endangered western lowland gorilla born in Smithsonian zoo
Apple News is now a free app that delivers a personalized selection of content from a choice of publishers, with the ability to follow certain topics as well as subscribe to magazines and newspapers directly through news.