But why is this controversy the one that finally seems to have people reaching for - or at least talking about - the "delete my account" button?
The abuses on their platforms have to be dealt with. The leaders of Cambridge Analytica lied. In 2014, Cambridge Analytica used personal information taken without authorisation from more than 50 million Facebook users to build a system that profiled USA voters.
A Facebook official said that - as of Thursday morning - no formal testimony before Congress has yet been requested. In essence, this lets users login to third-party apps and games through Facebook as one of the options. In light of the Cambridge Analytica scandal, people are now waking up to how unsafe that model can be.
Facebook, which saw its stock value plummet by US$60 billion (RM235.2 billion) since the revelations emerged, sparking an investor lawsuit, was to send lower-level executives to brief several congressional panels yesterday. "You have all the information", said Ian Lucas MP during an evidence session in early February. Facebook says the process could take a few days.
"I'm intensely critical of the way Facebook is designed, but the fact is, there's a reason 2 billion people are on Facebook, and it's not simply advertising". Aaron Balick, psychoanalyst and author of The Psychodynamics of Social Networking doesn't think so.
Mozilla is pressing pause on our Facebook advertising. There is no close friendship without deep trust, and there is no deep trust between two people who can't count on each other's word.More news: And Note 8 devices in 2-3 weeks
For some, Grosser said, quitting Facebook would be "devastating", professionally or personally. "Social media just appeals to those psychological basic drives, to express ourselves and to relate to other people".
The Events section is exactly what you think: every Facebook event I've been invited to. Stronger safeguards on user data might damage Facebook's core business of using what it knows about you to sell ads that target your interests.
"It's worth thinking about those trade-offs", she said.
Not just Facebook's, but all data must be protected. "These changes were all made on the Facebook app platform and thus they had full ability to review the nature of the app and raise issues". But the scope and scale of the data mishandling, coupled with Facebook's failure to inform users when it found about the policy breach in 2015 have played very badly with markets and users alike...
Facebook has become a huge part of public, civil and private life. Especially in countries like Myanmar, where Facebook was recently blamed by United Nations investigators for fueling ethnic violence against the Rohingya, it's possible that having a slightly higher barrier to entry would be a net good, even if it cost Facebook some users in the short term.More news: 'Solo': Ron Howard Reportedly Shot the Same Script as Lord and Miller
"We can not continue to prop up a digital supply chain. which at times is little better than a swamp in terms of its transparency", said Unilever marketing boss Keith Weed.
It troubles me that Facebook provides a place for true friends to meet and then takes advantage of the friends' openness with each other.
We aren't freeloading on Facebook.
If users are concerned about their privacy, and if Facebook is looking to act on those concerns, it will need to bring on talent that is capable of unearthing threats to said concerns.
And now, in a statement released today titled "Cracking Down on Platform Abuse", Facebook promised it was hard at work to plug any remaining leaks. About how it's being used and how Facebook is making sure it's not being stolen or abused by malicious actors. And studies have shown that the mindless scrolling that Facebook is so good for can leave us feeling depressed.More news: Ohio State's Keita Bates-Diop will enter 2018 NBA Draft, per report