Beleaguered app Snapchat has apologised for showing users an ad which asked which would be preferable: punching Chris Brown, or slapping Rihanna. In an apology issued to BBC News, a spokesperson for Snap said the ad violates the social network's guidelines and appeared "in error".
Social media user @TheRoyceMann took a screenshot of the advert on Sunday and tweeted: "Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf?"More news: Pacers have managed to thrive despite brutal post-All-Star break schedule
The company did not remark on the particulars of how the ad got approved, or whether it plans to alter the review process to ensure similar ads don't get published again. We immediately removed it last weekend, once we became aware.
"We are sorry that this happened", they added.
Outside of users complaining about the difficulty of navigating Snapchat's most recent update, the social media platform landed itself in more hot water.More news: Should You Hold Altria Group, Inc. (NYSE:MO)
President Bill Clinton's daughter Chelsea even addressed the ad on Twitter. Terrible that anyone thinks this is amusing.
"The update isn't the only thing that's wack friends".
"Like what were they thinking with this?"More news: Global Commercial IC Card Gas Smart Meter Market 2018- Clou Electronics, Sanxing
Twitter users were (rightfully) angered by the ad. "Terrible that any company would approve this", she wrote. He was sentenced to five years of probation, six months of community service, and one year of domestic violence counseling. In its list of banned content, it includes shocking, sensational, or disrespectful content.