Google ensures the integrity of their ads ecosystem, and ensuring that people who interact with their ads have a safe and positive experience is something they remain committed to.More news: Patriots running back Dion Lewis finds a new home in Tennessee
In a separate blog post, Google said it took down 3.2 billion ads that violated its advertising policies in 2017, almost double the number of ads it removed in 2016. That's an average of 100 per second, and an increase from 1.7 billion removals of bad ads in 2016. And we need it - with bots manipulating election debates on Facebook, conspiracy theorists publishing YouTube videos and trolls unleashing vitriol on Twitter, we've already got plenty of toxic material on the web to worry about.
Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications".More news: Solar Storm to Hit Earth. Will We See the Aurora Borealis?
Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware.
Banished 320,000 publishers from the AdWords network for violating ad policies. Also included were 66 million "trick-to-click" ads in 2017 and 48 million ads that were attempting to get users to install unwanted software. They also blocked almost 90,000 websites and 700,000 mobile apps for policy violations.More news: Conor Coady: 'Wolverhampton Wanderers can't dwell on Aston Villa defeat'
In a blog post published Tuesday, the company indicated that it will change its existing financial product restriction list in June this year, blacklisting ad content "including but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice". This was possible in part thanks to new technology that lets the team remove Google ads from individual pages on a website that violate its policies, helping scale enforcement for policies that prohibit monetization of inappropriate and controversial content.