Currently, 28 percent of Happy Meal combinations offered on menu boards meet the company's new nutrition criteria in in 20 major markets - the U.S., Canada, Brazil, Argentina, U.K., France, Germany, Austria, Spain, Netherlands, Italy, Poland, Sweden, Switzerland, Russia, Hong Kong, China, Japan, Taiwan and Australia.
That's the aim of a set of new global menu goals for child customers, announced Thursday, to reduce calories, fat, sodium and added sugar from the ultimate fast food kid magnet.
"Carrie Longton, co-founder of Mumsnet said: "'Mumsnet users tend to be pretty focused on providing healthy food and snacks for their children, so the opportunity to help McDonald's develop a new Happy Meal option was too good to pass up".
MCDONALD'S is working on a new "healthy" Happy Meal as it announced plans to scrapping cheeseburgers from its menu.More news: Metro Phoenix Chefs Are Semifinalists for James Beard Awards
The only options for main entrees will be the hamburger and four or six-piece Chicken McNuggets.
In a move that might not make kids happy but please their parents, McDonald's is eliminating cheeseburgers and chocolate milk from Happy Meals.
It is planning to add less sugar in chocolate milk. Aside from those guidelines, they will also work on removing artificial colors, flavors, and preservatives when they can, and will be transparent about nutrition information for customers.
That means at least half of the Happy Meals on menus around the world will be under 600 calories and under 650 mg of sodium, with less than 10 percent of calories from saturated fat and less than 10 percent of calories from added sugar. It stopped promoting cheeseburgers as part of the Happy Meal in the United Kingdom over ten years ago.More news: Litecoin Nearly Doubles Its Value in Under 2 Weeks
"Given our scale and reach, we hope these actions will bring more choices to consumers and uniquely benefit millions of families, which are important steps as we build a better McDonald's". The cheeseburger will only be available at customer request.
McDonald's has also increased the choice of Happy Meal combinations, with mums and dads able to swap fries for carrot sticks or a fruit bag.
It will also use mobile apps to promote the healthier food and drink options in Happy Meals.
The American Heart Association, along with the Clinton Foundation, is a co-founder of the Alliance for a Healthier Generation.More news: Court hears arguments on $559M lottery winner's plea to remain anonymous