According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, mobile phone shipments of Oppo dropped nearly by half, and Vivo saw a 41% decline from the previous quarter. "In fourth quarter of 2017, overall 4G handset market grew by 19 percent, 4G smartphones declined by 17 percent, while 4G feature phones grew by 546 percent, 2G feature phones grew by 5 percent and 3G smartphones declined by 71 percent on a small base", the report said. The report further indicates that the Indian smartphone market resumed its double-digit growth after a temporary slowdown in 2016 caused by demonetization and a shortage of smartphone components. On the global front, the world's largest smartphone market, China, saw its first decline this year, while the US was relatively flat, says the IDC report.
After the the third quarter of 2017 (festive quarter), the smartphone category saw a sharp dip of 22 percent quarter-over-quarter (QoQ) in Q4-2017 as vendors focused on clearing channel inventory. However, it stacked up well against last year's weak quarter by registering 18% growth as compared to the same quarter of the previous year. The collective share of China-based vendors reached 53 percent in 2017, compared to 34 percent a year ago.
India, meanwhile, continues to lead the global feature phone market.More news: EFF explains why it wants early elections
India smartphone market achieved 14 percent growth to 124 million units in 2017 - fuelled by 4G demand.
Overall, 88 million mobiles were shipped in India during Q4 of 2017 and Samsung was the #1 brand in the overall shipments with 21% market share. In Q4 alone, vendors shipped 56 million units of feature phones, resulting in the highest-ever shipments in a single quarter.More news: The Walt Disney Company (NYSE:DIS) Slips Lower Pre-Market
Xiaomi tripled its shipments year-on-year and sold more than 2 million units of Mi Phones via offline channels. The company saw growth of 13% year-over-year in fourth quarter. Lastly, Oppo maintained its position even after the shipments fell by 50%.
The Indian government claims that their initiatives have led foreign brands to set up 108 mobile manufacturing units in the country but experts say the units are merely assembling imported parts and that such actions do not curb foreign exchange outflow on electronics items. OPPO made changes to its channel strategy as it started focusing more on selective outlets instead of having a presence across all outlets.More news: US Vice-President Pence suggests Washington ready to talk to N. Korea