Tesla's stores in Los Angeles and Palo Alto, CA debuted something special today, with the two showrooms becoming the first in the United States to feature the Model 3 on display.
Tesla said its primary focus is increasing production of its Model 3 sedan.
It will be the first opportunity for Model 3 reservation holders and the public to see and sit in the vehicle outside of the few events where Tesla brought the Model 3.More news: Levels in Focus For Brookdale Senior Living Inc (BKD)
The first Model 3s will show up at Tesla locations in the Los Angeles area, beginning with its Westfield Century City store.
The company is also hiring beyond the approximately 500 employees who are now working on the site.
It's no secret Tesla has encountered some Model 3 production challenges in the early going. According to a Tesla owners forum, it has 25 charging stalls. That's coming later, the company said in a press release.More news: Manufacturing Activity Expands in December, New Orders Index Nears 70%
However, Tesla in its January 3 news release also claimed "major progress" in addressing Model 3 "production bottlenecks" and suggested it was successfully ramping up production.
Tesla Inc has started production of its long-awaited electricity-producing shingles that, according to Elon Musk will transform the rooftop solar industry. For the longest time, the company had been anti-selling the Model 3, comparing it less favorably to the Model S, and emphasizing the long wait associated with the more affordable vehicle.
Model 3 reservation holder Liz Lopez of Mountain View said because of the production delays she and her husband bought an electric Volkswagen e-Golf to receive a tax break - but the couple was still eagerly awaiting their Tesla. "But it'd personally work in our favor since we're not in a hurry to purchase another auto, and hopefully production issues will improve over time".More news: Marks & Spencer share price: Analysts say turnaround plan may be too late
The Model 3 is Tesla's first offering in the entry level luxury segment. In California, the average gas vehicle costs an annual $1,407, compared to $580 for an electric vehicle, the researchers reported this month.