Trump has embraced college football amid an ongoing feud with the National Football League over players who protest during the national anthem against social injustice.
Trump is set Monday to address the annual convention of the American Farm Bureau Federation in Nashville, Tennessee.
The civil rights group has instructed potential protesters to show up at the national college football championship game with anti-Trump placards in hand and wearing their choice of white attire.
The NAACP also planned a "Twitter storm" to begin at 6 p.m. and continue through the game to highlight what they say are lies told by the president.More news: Prime Minister Narendra Modi ranks third in global leaders survey
NAACP Atlanta did not plan any sort of demonstration aside from the tweetstorm, chapter president Richard Rose said, and did not want to disrupt the game.
The group did not say exactly where members will protest.
Another group, Refuse Fascism ATL, said that before kick-off, they'll "take a knee against Trump" outside CNN's world headquarters, in solidarity with athletes who have knelt during the USA national anthem to protest against racial injustice.
The NAACP is urging people to wear white and hold anti-Trump signs on Monday.
President Donald Trump won the states of Alabama and Georgia in the 2016 presidential election, but Jackson says his politics and policies are antithetical to Dr. Martin Luther King's dream for America.More news: Mini freshens up 2-door and 5-door range for 2018
A few police officers looked on at the small, peaceful protest as a leader with a bullhorn led chants in the direction of fans streaming past them before game time to Mercedez-Benz Stadium, about three blocks away.
Trump's disparaging comments about Atlanta came about a week before his inauguration previous year, as part of a tweet attack that targeted civil rights icon and Georgia Rep. It's something the people of Atlanta, which leans Democratic, haven't forgotten.
Still, they said, "we will not let the President's visit go without a response". Lewis also skipped Trump's inauguration. Stephanie Druley, ESPN senior vice president for events and studio programs, said the network had been in contact with the White House and she did not "get the sense" that an interview would be arranged.
In October, Vice President Mike Pence walked out of an NFL game between the Indianapolis Colts and the San Francisco 49ers after some 49ers players knelt during the national anthem.More news: Sensex Jumps Over 150 Points in Opening Trade, Nifty 50 Points up